BESPIRITED - A case study game

The Challenge

The DIAGEO is looking for young, motivated people who would like to work in their Budapest Business Services center. They offer a multicultural environment where English is not just a required language but it is necessary to solve their daily tasks.

From 2021 and 2022, we worked with the same expectation for BSS in Bangalore.

The Solution

In the SSC sector, thousands of students and graduate professionals are employed annually, but even in this sector, the recruitment department needs a little help. Employer branding and attracting new talents were the goals set by Diageo when launching the BESPIRITED competition.

The competition was first announced in the spring of 2016 and sparked the interest of over 600 students and recent graduates with its innovative challenges. The competition has enjoyed continued success since then.

What makes it innovative?

In this competition, participants undergo diverse and complex assessments by completing increasingly challenging tasks. BESPIRITED combines an online escape room with professional tasks and 3D photorealistic scenes, business simulations, and case study presentations.

In 2016, the first half of the competition took place in a virtual escape room, while in 2017, participants had to investigate in the world of James Bond. In 2018, they traveled to the virtual Republica Promesa, where they helped create the new Diageo office. In 2019, participants encountered their future selves in holographic form and sought help in solving various problems. Since 2020, partly due to the impact of the COVID-19 pandemic, participants are invited to virtual business adventures primarily taking place in Diageo offices. Following the Budapest office in 2021, participants could explore the Bangalore office, and in 2022, they got to know Diageo's London locations.

Even after the exciting adventure game, interesting challenges await the teams of 3 who apply for the competition. Those who advance in the qualifiers can, in the semi-finals, manage an FMCG company in a business simulation, making decisions in areas such as production and sales, HR, and marketing. The best teams reaching the final can present a case study solution to a jury of Diageo experts and leaders.

During the competition, participants gain insights into the company's intriguing world, familiarize themselves with Diageo's employer brand, while the sponsoring company can expand its talent pool.

BESPIRITED enjoys significant popularity among students. According to our 2022 survey, 91% of Hungarian participants would recommend the competition to their acquaintances. They rated all rounds above four on a five-point scale, and although only 35% of respondents had heard of the sponsoring company before the competition, 79% of them would be willing to work for Diageo based on their experience in the competition.

In addition to reaching students, BESPIRITED also serves to engage Diageo colleagues, both domestically and internationally. Its goal is to build the brand within the company, highlight talent, and strengthen cohesion.

In addition to reaching students, BESPIRITED also serves to mobilise DIAGEO colleagues, both in national and international offices. Its aim is to build branding, highlight talent and strengthen cohesion within the company.